About Us

SANROUF is a fashion apparel online boutique based in London, UK. The company offers unique modest apparel and accessories to women who value versatility. It is founded by a London based muslim fashion enthusiast, Sanjana Rouf.

We believe in fresh and contemporary designs. Our aim is to make women feel beautiful with modesty and comfort. 

The brand hopes to establish itself as one of the world’s leading modest fashion brands for women’s clothing and accessories. We design all of our collections in-house in London; striving to maintain a balance between current trends, comfort and practicality.

SANROUF's foundation is based upon sincerity, uncompromising ethical practice, innovative design and care for the service offered to our customers. Our goal is to provide the modern, progressive, modest women of today, with a means of representing their identity with style, class and original, quality design for all occasions and settings; without compromising on their beliefs.